by David Hoskin | Jul 24, 2023 | Branding, Buyer behavior, Storytelling, Strategy
In a business environment that brings new challenges to almost every business, sales teams are having to look closely at their company’s strategic value proposition. Does it reflect the current strategy? Is it the right fit for the customer? Does it align with current...
by Jonathan Winch | Jun 23, 2023 | Branding, Strategy
What they are and why we need ’em Ad agency creatives know what it’s like. You’ve come up with a fantastic idea for an ad, a one-liner or an image that, at first glance, seems to nail the brief. Right now, you’re feeling great. Like you can walk on water. Like the...
by Jonathan Winch | Jun 23, 2023 | Branding, Content strategy, Strategy
If you’re in B2B marketing, you’ll naturally understand the importance of creating great content. But great content will only be seen and shared if you distribute it effectively. This is part two of a three-part blog series relating to using LinkedIn in your B2B...
by David Hoskin | Jun 23, 2023 | Branding, Content strategy, Thought leadership
The mention of a ‘white paper’ is likely to send shivers down the spine of any marketing manager today. And it’s no surprise, because the work it takes to produce a good white paper should not be underestimated. But it’s worth it! Here, I’m going to look at some of...
by David Hoskin | Jun 23, 2023 | Branding, Buyer behavior, Thought leadership
Promoting your B2B brand, its products and services is an essential part of successfully marketing yourself. But it can be tricky to navigate the multiple media types and with a lot of marketing jargon flying around. What is the difference between paid, earned, owned,...
by David Hoskin | Jun 23, 2023 | Branding, Content strategy, Storytelling, Strategy
Monitor Deloitte’s Camilla Marie Thiele shares her perspective on why business innovation is important for the sustainability agenda and how storytelling can inspire other companies to follow. As many will know, cylindr has been supporting the United Nations...
