by Jonathan Winch | Jul 23, 2023 | Content strategy, Storytelling
The world has made a fundamental shift in the way it views sustainability since the United Nations Framework Convention on Climate Change’s (UNFCCC) Paris Agreement was signed by 195 countries in 2016. The effects of this shift have rippled to companies who are now...
by Jonathan Winch | Jun 23, 2023 | Branding, Content strategy, Strategy
If you’re in B2B marketing, you’ll naturally understand the importance of creating great content. But great content will only be seen and shared if you distribute it effectively. This is part two of a three-part blog series relating to using LinkedIn in your B2B...
by David Hoskin | Jun 23, 2023 | Content strategy, Strategy
A well-designed social media (SoMe) strategy is an indispensable part of your content marketing efforts. B2B social media marketing is all about engaging customers through relevant, value-adding content. For businesses adapting to rapidly changing circumstances, where...
by David Hoskin | Jun 23, 2023 | Branding, Content strategy, Thought leadership
The mention of a ‘white paper’ is likely to send shivers down the spine of any marketing manager today. And it’s no surprise, because the work it takes to produce a good white paper should not be underestimated. But it’s worth it! Here, I’m going to look at some of...
by David Hoskin | Jun 23, 2023 | Content strategy
When asked by a client to repurpose a press release to an article recently, I tackled the task head-on and produced not one, but two brand-spanking-new pieces of landing page content. With a bit of creativity and stakeholder input, you can take content production out...
by David Hoskin | Jun 23, 2023 | Content strategy
In the agency world, copywriting is a form of creative expression. Yet some haunting memories of your English teacher shoving grammar rules down your throat may bring your creativity to a grinding halt. How important is it to pay respect to some long-standing grammar...
